Digital and social media offer powerful, cost-effective tools for patient recruitment and retention in clinical trials. Until recently these efforts relied on more costly, less precise traditional media such as television, radio and print advertising.
Approximately 62% of the global population is now engaged in social media. The use of social and digital media has been growing drastically allowing patient recruitment efforts to better target the pool of potential clinical trial participants. With the added availability of quality performance metrics related to rate and cost of clinical trials enrollment, social media and other digital strategies are bringing results. This webinar will cover the use of digital and social media for effective patient recruitment & retention as well as strategies for planning & tracking.
- Social media pages vs. social media ads vs. digital media
- Considerations in planning your social/digital media recruitment campaign
- Tracking return on your social/digital media recruitment campaign
- Using social media for retention
Nariman Nasser, CCRP
Senior Director, Participant Recruitment & Study Management Services
Clinical & Translational Science Institute
University of California, San Francisco, USA
Ashok K. Ghone, PhD
VP, Global Services
Date & Tile:Date: Tuesday, 27th August 2013
Time: 14.00 – 15.00 hrs US EST / 11.00 -12.00 hrs US PST
Cost : None
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